Visual Identity
This is a gallery that has been around for 40+ years. They offer a place for artist to showcase their work, hone their skills, and offers the same space to teach kids and adults the world of art. Knowing this is a community driven art environment for all ages this had to feel professional and fun.
This is a place that stands for more than just "painting". The mark needed to reflect the well rounded art community and embrace the fundamentals since its a place of education. The brand needs to keep the blue since its in the name. The Navy Blue keeps a professional look but inserting energetic and bright colors would allow for a fun and professional brand. Yellow and Orange felt right to select, it literally brightened the brand and when paired with the various blue hues it just brought more life to the brand.
The type was spaced as displayed because it isolated each letter in the name. There are 12 letters in Blue Line Arts and there are also 12 principles of art / design. Putting the "art pillar", "Community", and "12 principles" you have "Blue Line Arts". This was a brand that required deep while in a time crunch. They have art shows already planned throughout the year and didn't want to go on too long with the old branding.
