Logo Draft

Clients Brief

This needs to represent the people and our cause to give artists a place to grow and showcase their talents.

Initial Thoughts

This is a gallery and education center for new and established artists of all ages. I felt the fundamentals should play a part.

Initial Identity:

A mark that has lasted a few years and has become a staple in the Roseville area.

Logo Elements

The obvious splatter and blue line dividers were known by the community so they were elements that jump started the path to the new logo.

First Concepts:

At first the concepts took on a bauhaus look. Some Took on an abstract approach of a "Blue line" in a shape of a A or B for Blue or Arts. One concept that stood out in this batch was the Blue B

Concept Refinement:

The B was quickly favored by the shareholders and so began the journey of finding the right B while preserving the essence of the original logo elements.

The Mark

Art Community Plays a Role

The Mark is a representation of two communities coming together. The stem of the B serves as the blue line logo element but also the pillar that stands tall supporting artists. The Circle represents the local art community and the original paint splat. The two together make up Blue Line Arts.

Colors

#0D1B3E
Primary Color

#2F66B1 - Gallery

#1FAAE1 - Members

#F1B71C - Youth

#F1A023 - Programs

#FFFFF - Accent

Colors per department

When creating this brand I wanted the colors to be how patrons knew what event was for adults or kids. The blue in the original logo wasn't enough on its own to convey that idea. Bringing the energy to young artists and a calm relaxing yet professional feel to adults called for a spectrum.

Font: LATO

It is known for its warm, friendly, and semi-rounded appearance while maintaining a stable and professional feel, making it highly readable and versatile for both digital and print media