Logo Draft
Clients Brief
I want packaging to be the focus.
keep blue from 420 in the new brand. Lean a bit more towards a trendy icon.
Initial Thoughts
Glass containers were becoming the premiere method of bottling product so that needed to be the focus for this new mark.
Initial Identity:
The original logo used a mylar bag as the Icon or mark but too many customers were confused by the mark.
Accepted Icon
The mark was quickly settled with this draft. Client feedback was very positive and most agreed it was better than the mylar bag.
Typeface
The client didn't want the letter O to be mistaken for a zero since the number was very close to the letters. Futura Bold next to Cocogoose makes a subtle contrast without it feeling like a completely different font.
