Visual Identity
From Start to Finish
The symbol needed to represent the technology without being cliché. We explored options based on the specific elements of the PC hardware like the GPU or CPU, but it felt too... "First Choice". We then tried based on the shape of the fans. A square body with a circle center, we were closer, but it needed more exploring. The airflow concept started an interesting P shape, but the requirements of needing both letters meant I still had some thinking to do. One thing for sure, "Airflow" was a focal point. It allowed for a cool blue hue to fit in with the branding but also, it’s a must-have for "High End Gaming PCs" specifically. Seeing how this was the highlight of this brand, I decided to look at the types of fans that were being used in these builds. I thought for a moment about how fans ramping up form an illusion of a triangular slit. That paired with the P shape found on the back of a fan meant I had something worth trying.
With everything together, the logo and the computer have a harmonious aesthetic. One that the community can also subconsciously assume "tech company" at first glance. The gradient fill only adds to the color light show but feels like that’s what it should look like.
The Rainbow color scheme is actually a default color set in all RGB LEDs on high end PC parts. The time it took to setup the parts to be the branded blue became an unnecessary step. Rather than programing the lights, just put up a logo that fits the default color scheme. Sure enough the colors just popped like eye candy without it feeling like this is the entire brand identity.
