Logo Draft

Clients Brief

Logo must have PC letters.
Fuse Tech into this logo.
High End, Modern, and Sleek.
More timeless than trendy.
Use blue in the branding.

Initial Thoughts

Power and Airflow quickly became the focus due to how important airflow is to a higher end computer. A high end PC will require more fans to sufficiently cool down the power demanding parts.

Initial Concept:

Fan blade negative space with a stem so a P can be seen in the mark. More of a literal approach to the airflow concept but the C wasn't visible.

Concept 2:

Path of Airflow that travels through a PC. The stem of the P felt justified in this concept. The Slit in the P allows the C to be visible.

Concept 3:

The parts used on the clients computers called for the logo to be in a circular shape returning us to the fan concept. More on this later.

The Mark

Circle Choice

Aside from being a well rounded company, the logo drafts were tested in the liquid coolers that get installed into their PCs.

Thoughts

We came to the conclusion that the logo would look best in a circle form. Putting a circle in a square has less tension than a square in a circle.

Colors

#45ADDB
Primary Color

#BCBEBF

#191A1C

#FFFFF

Color of trust

Paradox Customs is a company built on making the best performing PCs. With that kind of promise the blue was fitting however, Paradox Customs is geared towards a younger audience so the blue needed to avoid a corporate feel. This almost electric blue stands out along side the steel like color scheme bringing youthful energy to an industrial color scheme.