Visual Identity
The symbol needed to represent the technology without being cliché. We explored options based on the specific elements of the PC hardware like the GPU or CPU, but it felt too... "First Choice". We then tried based on the shape of the fans. A square body with a circle center.. we were getting closer. The airflow concept started an interesting P shape, but the requirements of needing both letters (P and C) meant I still had some thinking to do. One things for sure, "Airflow" became a focal point. It’s a must-have component for "High End Gaming PCs" specifically and identity.
The Rainbow color scheme is actually a default setting on all RGB Components on high end PCs. The time it took to setup the parts to be the branded blue became an unnecessary and time consuming step. Rather than programing the lights, just put up a logo that fits the default color scheme. Sure enough the colors just.. popped.
